10-Stage Steam Filtering
Open steam allows excess moisture to escape without pressure-cooking rubberiness.
Editorial Hub
Veetee Kitchen & Grain Journal
Recipes, product science, retail news, and clean-label living — all in one editorial hub.
Our Premium Rice Range
Each variety is steam-filtered, sourced direct from the mill, and packed in 100% clear BPA-free trays — ready in just 2 minutes.
- 10.6 oz vs 8.8 oz pouches
Perfectly Sticky Rice
300g / 10.6 oz
- #2 Sticky Rice in USA
- #1 in UK
Perfectly sticky, restaurant-quality texture
Learn More - 10.6 oz vs 8.8 oz pouches
Basmati Rice
280g / 9.9 oz
- Fluffy, authentic aromatic long grain
Light, fragrant, and delicately separate grains
Learn More - 10.6 oz vs 8.8 oz pouches
Thai Jasmine Rice
300g / 10.6 oz
- Naturally fragrant and soft
Subtle floral aroma, tender texture
Learn More - 10.6 oz vs 8.8 oz pouches
Long Grain Rice
300g / 10.6 oz
- Clean-label everyday family favorite
Light, fluffy, and versatile
Learn More
Why Veetee Steam-Filtered Trays Beat Legacy Pouches
Every engineering decision behind our clear tray is deliberate — designed to deliver restaurant-quality rice in two minutes.
Raw Rice Direct Milling
Sourced direct from the mill to preserve grain softness.
100% Clear Packaging
See the exact quality and separation before you buy.
Generous Portions
10.6 oz (300g) tray size vs competitor 8.8 oz (250g) pouches.
Veetee Kitchen & Grain Journal
Recipes, product science, retail news, and clean-label living — all in one editorial hub.
Product Science
Inside Veetee's 10-Stage Steam Filtering Process: How Raw Grain Becomes Perfect Rice in 2 Minutes
An in-depth look at how Veetee's proprietary open-steam technology preserves grain integrity, eliminates pressure-cooking rubberiness, and delivers restaurant-quality texture — all from a clear, BPA-free tray.
Dr. Sarah Kimura— Head of Grain Science, Veetee8 min readJune 12, 2025
Recipes & Quick Meals
5 Restaurant-Quality Rice Bowls You Can Build in Under 10 Minutes
Using Veetee's Perfectly Sticky Rice as a base, these five bowl recipes deliver professional flavors with minimal prep time and pantry staples.
5 min readRead Article
Clean-Label Living
What 'No Chemical Preservatives' Actually Means on Your Rice Package
Decoding clean-label standards in the microwaveable grain category and why Veetee's steam-filtered trays qualify as one of the purest options available nationally.
6 min readRead Article
Retail & News
Veetee Now Available in 20+ Major US Grocery Chains — What Shoppers Need to Know
From Walmart and Publix to regional independents, Veetee's national retail expansion brings premium steam-filtered rice to neighborhoods across the country.
4 min readRead Article
Recipes & Quick Meals
Thai Jasmine Rice: Three Fragrant Weeknight Dinners Ready in 15 Minutes
Veetee's Thai Jasmine Rice tray brings authentic floral aroma and tender texture to fast weeknight cooking — here are three recipes worth bookmarking.
5 min readRead Article
Product Science
Direct Mill Sourcing: Why Where Your Rice Comes From Matters More Than You Think
Veetee's raw-grain sourcing model bypasses intermediary storage, preserving moisture levels and grain integrity from harvest all the way to your ceramic bowl.
7 min readRead Article
Clean-Label Living
Basmati vs. Long Grain: A Nutritional Comparison for Health-Conscious Families
Both are clean-label Veetee offerings — but when does each grain type deliver the most value for daily nutrition, portion management, and family meal planning?
6 min readRead Article
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